Industry
- Banking & Insurance
Project summary
OL Software developed a comprehensive customer retention platform for a major financial services organization. The team utilized Oracle and Java, seamlessly integrating the new platform with the bank’s core legacy systems.
Context
Banco de Occidente, a subsidiary of Grupo Aval headquartered in Cali since 1965, is a key player in the Colombian banking sector, serving over 1.1 million customers through a robust network of physical branches and digital channels. The bank has invested over 26 billion COP in digital transformation, enhancing its mobile banking and apps, eliminating physical tokens, and expanding digital account onboarding—driving both operational efficiency and user experience. Its “Somos Digitales” (We Are Digital) strategy and its migration to cloud technology and microservices powered by Oracle reflect a deep commitment to innovation. However, these advancements bring significant challenges: integrating new platforms, guaranteeing cybersecurity, training personnel, and maintaining reliable service in a highly regulated and competitive environment.
Challenge
The primary challenge was to develop a high-impact customer retention solution that stood out for its rich functionality and exceptional ease of use for the end-user.
Solution
We built an advanced retention platform that enables the bank to dynamically deliver targeted services, loyalty incentives, and promotional offers to customers, encouraging long-term retention.
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ISO 27001 integrated into the process.